Phoenix’s Retirees Provide Boon for LMTs
It’s no secret that Arizona is a haven for retirees looking to live out the rest of their lives in America’s golf capital – a great climate, a lower cost of living, and a recent housing depreciation have made the area even more attractive to retiring boomers. The aging of the national population makes a compelling economic case for businesses that cater to the needs of “silvers” – active retirees. Healthcare is one area that is sure to benefit from this trend, as are other service industries that cater to retirees. Massage therapists trained at massage schools, who are not entangled in the economically sensitive hospitality industry, have observed strong demand for their services in areas densely popular with retirees – Arizona and Florida being prime examples.
While demand for massage therapy is at least somewhat susceptible to the roller coaster of consumer confidence, the new retirees that are fueling the demand growth for massage services are individuals who can truly afford to retire. What’s more, as preventative medicine becomes the focus of public health initiatives, greater rather than fewer resources will find their way into the coiffures of the massage industry. Demographics and politics have made it worthwhile for entrepreneurial individuals to enroll in massage schools.
When it comes to massage school, Phoenix area schools offer more high-payingafter graduation, as graduates are perfectly situated geographically to capitalize on a growing number of ‘silvers’. That means that for massage school Phoneix offers access to a mine that’s pretty much as good as gold.
Beyond being perfectly situated to capitalize on demographic and political shifts, a career in massage is also rewarding because it provides immense flexibility – both in schedule and locale. Massage therapists are in high demand globally and the Department of Labor estimates that demand for their services will increase by 18% by 2015 in the USA alone. Enrolling in massage school is therefore not only a smart economic decision, it’s a smart life decision – one that is rewarded by the generous compensation, the gratification that comes with helping people, and the flexibility to do more in life besides work.
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